India's consumer landscape is one of the most dynamic in the world — a large, fragmented, fast-changing market where brands, channels and consumer behaviour shift in real time.
We work with FMCG and consumer brands of every shape: large public companies hiring for the next phase, founder-led businesses professionalising, multinational subsidiaries scaling, and the new generation of digital-first brands. Across them, the leadership questions are similar even when the businesses are not.
Distribution is the unchanging Indian consumer challenge — general trade is still the largest channel for most categories, modern trade and e-commerce are reshaping growth, and quick commerce has become its own discipline. The strongest commercial leaders understand all of it.
We are retained for senior commercial, marketing and general management roles. The strongest candidates are typically running similar businesses and need careful approach.
D2C and digital-first brands have changed the talent picture. The CMOs and CCOs who can move between classical FMCG and platform-native thinking are in genuine demand.
Quick commerce has become a distinct commercial discipline, not an extension of e-commerce. Few leaders have lived through a full cycle of it yet.
Family-led consumer businesses professionalising their leadership remain one of our most active mandate types.
Brand-led businesses, deep distribution, and the people who run them.
Open →Physical retail, digital commerce, and the convergence between them.
Open →Appliances, electronics and the businesses behind premiumising Indian homes.
Open →Fashion, footwear, jewellery and the businesses building Indian lifestyle brands.
Open →