Sales, marketing and commercial leadership covers everything between the product and the customer. Our work spans CCOs, CMOs, business heads, and the senior commercial leaders below them.
The classical separation between sales and marketing has eroded. The strongest commercial leaders today move fluently between brand thinking, channel mechanics, performance marketing, and the digital tools that connect all three. Pure brand CVs without these crossovers have become a narrower bet for senior seats.
In FMCG and consumer businesses, the leadership pool is concentrated in a small number of training-ground companies. We know that pool well and have worked with it for decades. Outside FMCG, the picture is more fragmented and the mapping is more bespoke.
D2C and digital-first thinking has become its own discipline. CMOs and CCOs who can move between classical brand stewardship and platform-native execution are in short supply, and Indian businesses are competing for them with global peers.
Channel sales leadership — distributor management, modern trade, e-commerce, and increasingly quick commerce — is a distinct discipline within commercial leadership. The strongest channel leaders are often inside companies that train them well and rarely look outside.
Marketing has been reshaped by the platforms and by data. The strongest CMOs today have moments of performance marketing, marketing tech, and data analysis in their CVs alongside classical brand work. Pure brand CVs without these moments have become a narrower bet for the most senior seats.
The training-ground companies in FMCG, consumer durables and tech remain the cradle of senior commercial talent. We map them carefully and stay in regular contact with the layer beneath their senior leadership — because the next wave of CMOs and CCOs is forming there today.
Quick commerce has emerged as a distinct commercial discipline within the larger e-commerce category. Few leaders have lived through a full cycle of it yet. The talent picture is still being formed, and we follow it closely.
The most senior seats in a business.
Open →From CFOs to audit committee chairs.
Open →The leaders who make the business work.
Open →The leaders who build leadership capability.
Open →From CIO to CTO to Chief Data Officer.
Open →From General Counsel to board-level legal seats.
Open →Strategy, M&A and the leaders behind the next phase.
Open →Reputation, public affairs and the voice of the business.
Open →Every enquiry is handled in confidence. Tell us about the role, and we will tell you honestly whether it is one we can do justice to.
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